Logically Speaking

Logically Speaking was formed on May 5, 1981 to create an inventory control system for an Apple ][ computer. The inventory was for a new type of kitchen appliance called a microwave oven.

The idea for the Hollerith Card for a business card was concieved by Melody Danley. Back then, people were actually still familar with them although the actual cards had started fading into history.

Today Logically Speaking provides a variety of computer solutions for home and small business customers. Among these are training for existing systems and setups, system configuration including networking and new and upgrade applications and hardware system recommendations.

Ed's first exposure to personal computers started with his neighbor's KIM computer. His interest in Apple computer was cemented when he aquired his first Apple ][ computer with 48K of memory. The inital applications on his system was a 9 voice ALF Music Synthesizer and subLogic's Flight Simulator II. Even before the purchase he started out as a member of the Sears Tower Apple computer club that met in the LL1 cafertia of Sears Tower. The club was run by Earl Allen. Earl's idea of roughing it in his mobile home camper was doing without his printer! Earl recommended that Ed also join the DuPage Apple Users Group (DAUG) and Ed has remained a member of DAUG since 1980.

As an early user of Apple ][ computers, Ed got involved with a beta test program of a new online service. The service was only for Apple ][ computers. The service was called Samuel. Eventually the service was released to the public as America Online.

Ed worked for several years with Market Source as an Apple Detailing Representative and as a Palm handheld demonstrator. While at Market Source, Ed archived Apple's Apple Product Professional 4 years in a row. Ed was responsible for the system setup and support for the Apple displays at local Circuit Cities and CompUSA. He also performed many Apple Demo Days at Circuit City and Micro Center stores. Ed also did Palm handheld Demo Days at local Circuit City stores.

As a hobbiest, Ed contributed to many Apple ][ Disks Of the Month (DOM's). Ed also developed a couple of Palm applications that remain in use today.

Ed's computer experience began in high school with a computer class. He majored in Computer Science and received his Bachelor of Science from Purdue University in 1977. He began his professional career working for Sears, Roebuck and Company on IBM mainframe computers. Twenty-eight years later, Ed is now a software engineer on not only on mainframe computers (yes, even after Y2K, they still are around), Apple Macintosh and Windows systems. Being a professional Windows developer by day and working with Apple computers at home, Ed considers himself bi-lingual in the PC world, the true PC (Personal Computer) world that extends beyond Windows.